Search Engine Optimization

A way of directing traffic to your website by improving your search engine ranking results.

SEO or search engine optimization is a term that gets thrown around like a ragdoll. Every site on the Internet claims to be an expert on how SEO works, but few have taken the time to truly understand how Google spiders scan the web and what methods of website design and online marketing work hand in hand to create a website that will eventually end up on the first page of Google.

While there are some niches that are underexposed (and therefore it is very easy to climb to the top of Google), crowded niches are going to take some time and considerable effort. Making this climb requires skill and knowledge that few designers can offer. Fortrust has devoted significant time into not only figuring out how search engines work, but mastering the ability to leap frog over sites to create a visible online presence.

Search engines are becoming more and more intelligent every day. While flooding the internet with backlinks used to be and is still somewhat the best way to promote a site, too much can cause the site to lose ranking because the links are registered as spam by the search engine programming. Once a site is flagged as a spamming site, it will be lost in the search engine abyss forever.

Our SEO philosophy ties into every aspect of our websites from their design to their social networking presence to every line of content that is written. Your business should not be optimized for only one aspect of your niche, but for every possible search that is related to the products and services that you are marketing. This takes time and effort that requires a true partnership that features constant interaction, input and feedback from both parties.

A solid SEO ranking is not going to happen overnight. Look at it as the same process of building a skyscraper. There must be a solid foundation that is created before anything else. Once the foundation is in place, the building can be erected with an appearance that turns heads and finally, the inside of the building is finished to create a space that people are dying to get into. Without every aspect being perfect, the building is just one of many. Tied together perfectly, it will be something that gets noticed by everyone.

SEO is an art form in and of itself. It takes a true understanding of how the “machine” works in order to be able to manipulate it in your favor. By using a solid SEO approach that mimics the exact way that search engines work, your site will gradually climb the ranks and get rooted on page one. We are not in this with you for a quick appearance on the front page. We make sure that when your site shows up on Broadway, you make a run that would put Cats to shame.

What SEO Services We Provide:

Search Engine Submission

It’s amazing to know that so many websites aren't even indexed in the search engines. This implies loosing out on a large number of potential customers. We help you optimize your website in such a way as to ensure that it has the best chance of scoring highly with the search engines. We hand submit your website for inclusion in the top search engines, such as Google, Yahoo, AOL, Ask Jeeves, MSN, Lycos, Altavista, Alltheweb, and others.

Keyword Analysis

Our strategy is to research and target the key terms people use most often. We will provide a list of up to 100 top keywords targeted specifically for your website, including statistics on total searches and competing web pages.

Directory Submission

We write a custom listing for your website and submit it to the Open Directory Project and other leading web directories, saving you hundreds of dollars in fees and increasing your site’s popularity on other search engines.

Web Page Optimization

We tweak your web pages’ structure and content and aim at few select competitive search terms, raising its rankings in the search engines. We create the optimum titles, headings, links and meta-tags.

Web Page Creation

Our experts at Fortrust will professionally research and write content for your website, targeting the keywords so that your more and more search engines rank your site as an authority on the subject.

Google Ad-words Consulting

This option enables you to choose your monthly budget. We would then evaluate dozens of targeted keywords and write 5-10 ads for your site. Depending on your budget, your ad will appear on the first page of search results on Google and its partner sites. You only pay when someone clicks on your ad. We can start your advertising budget for as low as a dollar per day. This option also gives you the flexibility to log into your account at any time to increase or decrease your budget or add and remove keywords for your ads.